The seven kilometers stretch of ebony beach at barangay Baybay is one of the finest assets of the City of Roxas. When the Mayor noticed its potential, he allowed consigners to occupy the entire beachfront as long as the they sold seafood at low prices, and cleaned up all their areas upon closing. this area which is the favorite haunt of domestic and foreign tourist alike because of its succulent and fresh seafood became known as the Roxas City Seafood Plaza or Talabahan. Soon, the concessionaires, will not only have the convenience of more stable and more aesthetically appealing stalls but also a steady water supply, as well as other facilities needed in their day to day operations. The general public will also have permanent umbrellas in which to spend their beach holidays and wide tiled parks for children. Public facilities such as toilets and showers will also be installed in the area. In the evening, the place will glow with mercury lamps - but not before everyone is able to witness the breathtaking sunset at Baybay Beach, Roxas City.