This edifice is the venue where locally made products are displayed. It is located at the foot of the Capiz Bridge and is in the vicinity of the Rizal Monument and the Capiz Provincial Capitol. It occupies 700 square meters of a city government lot.

The initiative to construct this edifice was spearheaded by the city government and the Dept. of Trade and Industry. Construction began in 1997 and was completed in the same year. The Capiz Multi-Purpose Cooperative, Inc., was designated as the caretaker of the place and was tasked to oversee the local products put up for display. Local products like preserved foods and delicacies, handicrafts like shellcraft and furniture made from rail ties can be seen at the place.

In the garden of the venue which occupies almost two thirds of the property, ornamental plants, orchids, fruits tree seedlings and other local plants are housed. This area is also the place where plant exhibits are held several times a year.

The Tourism Promotion and Development Office of the city government moved to this place last December 6, 2003 in order that it could cater more to the needs of the people of Roxas City and the domestic and foreign visitors who continue to frequent the city. The inauguration and blessing of the edifice was graced by Mrs. Judy Araneta Roxas, Senator John Osmeña and Representaive Imee Marcos-Manotoc who came to attend the Sinadya sa Halaran celebrations. The display center was renamed Balay Kapisnon. As expected, the place has become a must see for visitors who come to Roxas City.